会展教育的学科定位

会展教育是改革开放的产物,成长于社会主义市场经济的生态环境之中。其学科定位是一个在现行学科体系中如何确定其归属的问题。本文立足于对会展活动的本体概括,提出会展是一种以现场聚集为形式的营销沟通服务,其外延包括会议、展览、节庆、赛事以及其他相关活动。营销沟通服务包括公关、会展、广告、传媒等服务,属于新兴交叉学科,呼唤现代服务学作为学科门类的诞生。

Positioning of Exhibition Subject

MICE education is a creature of reform and opening up, growing up in the ecological environment of socialist market economy. The subject position of MICE is an issue of how to determine its attribution under the existing subject system. Based on the generalization of essence of MICE activities, this essay proposes that MICE is a marketing communication service in forms of onsite gathering, consisting of relevant activities such as conference, display, festivals, and events. Marketing communication services,...