| Abstract: | This article presents the outcomes of an exploratory study into the factors that influences individuals' choice of different types of qualification at stages throughout their employment history. The survey of individuals in Australia and Britiain sought information on individuals' training and education decisions between school and employment; after gaining employment; and of their future intentions for further study. There were few differences between Australians and British respondents at the school‐leaver stage, but once in work differences emerged between the two countries. Few differences were observed between males and females. Comparison of those opting into academic and vocational programmes indicated that those who choose academic programmes are motivated by a cluster of mainly internal factors while those opting for the vocational route were more likely to have been influenced by their manager and the possibility of funding. Implications for the marketing of qualifications are discussed. |
