| 游客的旅游地选择与购买决策模型分析 |
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| 引用本文： | 沈涵. 游客的旅游地选择与购买决策模型分析[J]. 旅游学刊, 2005, 20(3): 43-47 |
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| 作者姓名： | 沈涵 |
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| 作者单位： | 中国社会科学院研究生院,北京,100102 |
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| 摘 要： | 旅游者的消费行为主要表现在对旅游地和旅游产品的信息接受、感知、选择和决策这一过程中。本文构筑了一个游客对旅游地选择和购买决策的模型，并且分析了这个模型中对游客消费行为起决定作用的因素。通过对这个模型的理解和重要因素的控制，旅游市场营销工作者可以更好地把握游客的消费行为，制订出合理有效的营销计划。
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| 关 键 词： | 旅游地选择 旅游者决策 旅游消费者行为 |
| 文章编号： | 1002-5006(2005)03-0043-05 |
An Analysis of the Model of Tourists' Destination Selection and Purchase Decision |
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| Shen Han. An Analysis of the Model of Tourists' Destination Selection and Purchase Decision[J]. Tourism Tribune, 2005, 20(3): 43-47 |
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| Authors: | Shen Han |
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| Abstract: | The consumer behavior of a tourist in selecting destination and tourism products can be divided into several steps: the acceptance of information,destination image formation,comparison and selection of destination,and the purchase behavior.The author establishes a model to describe the process of tourist's destination selection and analyzes the significant factors in this model.This article provides a useful tool for tourism marketers to understand the consumer behavior of tourists. |
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| Keywords: | tourist's destination selection process of a tourist's purchase decision consumer behavior of tourists |
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