| 地方性中心城市的乡村旅游开发策略 |
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| 引用本文： | 颜亚玉,董菁. 地方性中心城市的乡村旅游开发策略[J]. 改革与战略, 2011, 27(2): 114-116 |
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| 作者姓名： | 颜亚玉 董菁 |
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| 作者单位： | 厦门大学管理学院旅游与酒店管理系,福建,厦门,361005 |
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| 摘 要： | 文章从资源、市场和产品三个方面分析了地方性中心城市乡村旅游的特征。文章认为,应通过打造乡村旅游产品体系、构建环城游憩带、推行乡村旅游标准化和发挥中心城市主导功能统筹城乡发展等开发策略促进地方性中心城市乡村旅游的开发和发展。
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| 关 键 词： | 中心城市 乡村旅游 开发策略 |
Development Strategy of Rural Tourism in Regional Central City |
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| Yan Yayu,Dong Jing. Development Strategy of Rural Tourism in Regional Central City[J]. Reformation & Strategy, 2011, 27(2): 114-116 |
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| Authors: | Yan Yayu Dong Jing |
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| Affiliation: | Yan Yayu,Dong Jing(Department of Tourism and Hotel Management,School of Management,Xiamen University,Xiamen,Fujian 361005) |
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| Abstract: | This article analyzes the characteristics of local central city of rural tourism from the resources,markets and products.Based on these characteristics,rural tourism development strategy of local central city is proposed:building tourism products,construction ReBAM,implementation of rural tourism standards,emphasizing dominant feature of central cities to coordinate development of urban and rural. |
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| Keywords: | local central city rural tourism development strategy |
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