连锁经营与我国零售商业发展

连锁经营以其有效的经营方式、科学的管理,采购、流通、销售的专业化分工以及规模化经营,不断降低经营成本,让利于顾客同时获得商业利润,形成与百货商店、超级市场三足鼎立的零售商业竞争局面。作为一种科学的商业组织形式,连锁经营在我国零售商业发展中起着举足轻重的作用,大力发展连锁经营制,促进我国零售商业的发展愈来愈成为必要。

Chain operation and China retail commerce development

By way of its effective management, scientific management, purchasing, circulation, specialization division of sale and scale operation, Chain operation reduces operating cost constantly, benefiting customer and winning commercial profit, forming competition pattern like the legs of a tripod with department store, retail trade. As a kind of the scientific commercial organizational form, chain operation playing a role in holding the balance in our country's retail trade development, it is more essential than before to develop the chain operation system in a more cost- effective manner and to promote the retail trade development in china.