| 不确定性条件下的企业成长战略 |
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| 引用本文： | 王娟,李文秀. 不确定性条件下的企业成长战略[J]. 商业研究, 2004, 0(1): 3-5 |
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| 作者姓名： | 王娟 李文秀 |
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| 作者单位： | 武汉大学,商学院,湖北,武汉,430072 |
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| 摘 要： | 为什么一度高速发展的企业发展到一定阶段之后就停滞不前? 什么一些企业采用了一些经济学上的理论和观念却也仍无法摆脱失败的命运呢?究其原因,主要是因为企业里存在的传统惯性阻碍了企业的继续成长。打破惯性,制定创新企业的战略已是迫在眉睫了。
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| 关 键 词： | 不确定性 惯性 成长战略 |
| 文章编号： | 1001-148x(2004)05-0003-02 |
| 修稿时间： | 2002-12-22 |
The Strategy of Enterprise Growing Under Uncertain Environment |
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| Abstract: | Why do some enterprise which have ever developed at a high speed come to a halt after they arrive a certain stage? Why do some enterprises can not get rid of the failure though it put some economic theories into use? The author considers the reason is that there are some traditional habits halting the enterprises's growing. Getting out traditional habits and making new strategy have been extremely urgent. |
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| Keywords: | uncertain traditional habits growing strategy |
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