| 我国品牌价值评估方法探讨 |
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| 引用本文： | 马小闳.我国品牌价值评估方法探讨[J].企业技术开发,2008,27(6):74-76. |
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| 作者姓名： | 马小闳 |
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| 作者单位： | 广东商学院信息学院,广东广州510320 |
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| 摘 要： | 品牌作为公司最有价值的无形资产,受到了越来越多企业的重视。文章在分析国际上最具影响力的In-terbrand品牌评估模型的基础上,针对我国企业的具体情况,探讨适合我国特定环境的品牌价值评估方法。
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| 关 键 词： | 品牌 价值 品牌价值评估 |
Discussion on brand valuation assessment method in China |
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| MA Xiao-hong.Discussion on brand valuation assessment method in China[J].Technological Development of Enterprise,2008,27(6):74-76. |
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| Authors: | MA Xiao-hong |
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| Abstract: | More and more enterprises pay attention to the brand day by day, as the brand is the most valuable intangible property in a company. This article discusses the most suitable model for evaluating Chinese brand value under a certain circumstance by basing on the analysis to the most influential international brand-interbrand and focusing on the Chinese enterprise characterristics. |
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| Keywords: | brand valuation brand valuation assessment |
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