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Innovativeness and Involvement as Determinants of Website Loyalty: III. Theoretical and managerial contributions
Authors:Hui-Chih Wang  John G Pallister  Gordon R Foxall  
Institution:aInformation Management Section, National Chung-Cheng University, 168, University Rd., Min-Hsiung Chia-Yi, Taiwan, ROC;bCardiff Business School, UK
Abstract:
Keywords:Cognitive style  Involvement  Loyalty  Website
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