基于顾客价值的供应链管理策略研究

顾客价值的核心是顾客感知价值,即在感知利得与感知利失之间的权衡。供应链管理始于顾客需求,终于顾客满意,是创造和提升顾客价值的战略途径。本文从顾客价值的内涵出发,分析了供应链管理创造顾客价值的原理,基于此,提出了通过供应链管理创造和提升顾客价值的策略。

Research on Supply Chain Management Strategy Based on Customer Value

The core of customer value is the customer perceived value the trade-off between perceived benefits and perceived sacrifices. Supply chain management begins with customer demands, and ends with customer satisfaction. It is a strategic approach towards the creation and enhancement of customer value. This paper analyses the principle of the creation of customer value by supply chain management from the customer value connotation point of view. Subsequently proposes strategies of creating and improving customer value through supply chain management.