中国企业应对全球采购的策略研究

随着全球贸易自由化程度的不断加深,全球经济日益趋于一体化,企业更加倾向于在全球范围内寻求最佳供应商,采购品质优良、价格合理的物料,以实现资源的有效配置。中国以其巨大的生产能力、充裕的劳动力、较低的生产成本、便宜的产品价格受到了国际市场的青睐,中国产品正"诱惑"着各国采购商。本文在阐述全球采购聚焦中国的原因和现状的基础上,客观分析了全球采购对中国企业的影响,并且提出了中国企业应对全球采购的具体策略。

Strategic Studies of Chinese Enterprises to Cope with Global Procurement

With the deepened liberalization of global trade, the global economy is increasingly becoming integrated, more enter- prises are inclined to identify the best suppliers in a global context, the materials procurement of good quality and reasonable price can achieve the efficient allocation of resources. China is favored in the international market because of its great capacity, plentiful labor, lower production costs and cheaper prices of products, Chinese products are "tempting" to all purchasers. This paper presents the causes and status quo that the eyes of the global procurement are focused on China, objectively analyses the impact of the global procurement on Chinese enterprises, and raise the specific strategies of the Chinese enterprises to meet the global procurement.