| 浅谈网络广告道德 |
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| 引用本文： | 王晨,刘先涛. 浅谈网络广告道德[J]. 价值工程, 2009, 28(1): 105-107. DOI: 10.3969/j.issn.1006-4311.2009.01.037 |
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| 作者姓名： | 王晨 刘先涛 |
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| 作者单位： | 西南石油大学,经济管理学院,成都,610500 |
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| 摘 要： | 网络广告作为网络营销的一种促销手段,在飞速发展的同时,又产生了许多影响其健康发展的不道德行为。主要探讨网络广告非道德问题的主要表现,并分析其成因,提出相应的改善措施。
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| 关 键 词： | 网络广告 道德 表现 成因 对策 |
To Discuss Simply on the Ethics of Network Advertisement |
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| Wang Chen,Liu Xiantao. To Discuss Simply on the Ethics of Network Advertisement[J]. Value Engineering, 2009, 28(1): 105-107. DOI: 10.3969/j.issn.1006-4311.2009.01.037 |
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| Authors: | Wang Chen Liu Xiantao |
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| Affiliation: | School of Economics and Management;Southwest Petroleum University;Chengdu 610500;China |
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| Abstract: | As a sales promotion means of E-marketing,network advertisement at the time of flying to develop,appearing some immoral behavior which influences its healthy development.This essay mainly discusses the problem of marketing ethics exists in network advertisement,analyses the causes and puts forward corresponding measures to improve present conditions. |
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| Keywords: | network advertisement ethics performance causes measures |
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