International franchising decision-making: An application of stakeholder theory |
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Authors: | Dr Levent Altinay Samantha Miles |
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Affiliation: | 1. Department of Hospitality, Leisure and Tourism Management, Business School , Oxford Brookes University , Oxford, UK laltinay@brookes.ac.uk;3. Department of Accounting, Business School , Oxford Brookes University , Oxford, UK |
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Abstract: | Stakeholder theory is used to provide a frame of reference to examine the decision-making process involved in international franchising agreements. An international hotel group was selected as a case. Previous studies focus on investigations of the franchising process after the decision to engage has been taken and contracts duly exchanged. The analysis presented here focuses on the pre-contracting level: on selection and recruitment. The findings emphasise the importance of managing business cultural incompatibility between potential partners and the franchisor and within the franchising company itself. |
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