The Decentralisation of Airbus Production and Services |
| |
| Authors: | Marie-Christine Monnoyer Jean-Marc Zuliani |
| |
| Affiliation: | 1. Department of Islamic and Middle Eastern Studies, University of Edinburgh, Edinburgh, UK;2. Department of Human Resource Management, University of Strathclyde, Glasgow, UK |
| |
| Abstract: | Airbus has been multisourcing production since the first rollouts in the late 1970s, spawning clusters of suppliers around its locations in Bristol, Hamburg, Madrid and Toulouse. Moreover, both the A380 project and globalisation of the aircraft market pointed up the need and value of outsourcing. This paper analyses the outlook for supplier clusters in Toulouse and elsewhere based on Airbus thinking and practices before identifying the ingredients of successful outsourcing. |
| |
| Keywords: | provider motivations customer loyalty |
|
|
