The market orientation-performance link: the role of service reliability |
| |
| Authors: | Albert Caruana Leyland Pitt Michael Ewing |
| |
| Institution: | 1. Centre for Communications Technology, University of Malta, Malta;2. Rotterdam School of Management, Erasmus University, The Netherlands;3. Department of Marketing, Monash University, Australia |
| |
| Abstract: | International alliances in retailing are a fairly new phenomenon. A range of relationships is being formed between retailers in order to take advantage of new opportunities and to counter the threats created by the internationalisation of retailing. This paper proposes a taxonomy of the range of alliances being formed between and among retailers, giving evidence from the UK retail sector to support the taxonomy. A comprehensive identification of UK retailer presence in international alliances is presented, along with a discussion on the potential advantages that accrue from membership of an alliance. We conclude by highlighting further issues for discussion. |
| |
| Keywords: | |
|
|
