Measuring the value of product characteristics in the UK monthly savings market |
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| Authors: | Dr Damian R. Ward |
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| Affiliation: | Economics , Bradford University School of Management, Emm Lane , Bradford, BD9 4JL, UK E-mail: d.r.ward@bradford.ac.uk |
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| Abstract: | This paper seeks to measure the returns to various product characteristics in the UK monthly savings market. Exploiting recently available data from the Financial Services authority, hedonic pricing models and data envelopment techniques are used to estimate the returns to different product characteristics in the UK unit trust and endowment markets. The approach highlights how it is possible to identify important drivers of value and also identify product offerings that are (sub)optimally differentiated. |
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