Intellectual capital and new product sale performance of the financial services industry in Taiwan |
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| Authors: | Shu-Hua Chien Min-Chih Chao |
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| Institution: | 1. Department of Insurance and Finance , National Taichung Institute College , Taichung, Taiwan, Republic of China chien9149@ntit.edu.tw;3. Department of Insurance and Finance , National Taichung Institute College , Taichung, Taiwan, Republic of China |
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| Abstract: | This research considers the financial services industry in Taiwan and investigates the effect of intellectual capital – namely human capital, organization capital and information capital – on new product sale performance based on cross-functional integration and co-production. The results indicate that intellectual capital, cross-functional integration and co-production have a positive effect on new product sale performance. Also, the results confirm the positive mediate effect of cross-functional integration and co-production on intellectual capital and new product sale performance. |
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| Keywords: | financial services industry intellectual capital cross-functional integration co-production new product sale performance |
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