Influence of innovation on performance: analysis of Spanish service firms |
| |
| Authors: | Dioni M. Elche Ángela González |
| |
| Affiliation: | 1. Department of Business Administration , University of Castilla-La Mancha , Avda. de los Alfares, Cuenca, Spain Dioni.Elche@uclm.es;3. Department of Business Administration , University of Castilla-La Mancha , Avda. de los Alfares, Cuenca, Spain |
| |
| Abstract: | The main objective of this research was to analyse innovation in service firms. In strategic management, the methodology of fit allows us to study the adjustment between two dimensions by revealing the internal consistency between them and its influence on the efficiency of firms. This paper is focused on the analysis of fit between types of services (classified according to intensity of innovation) and the innovation decisions made by these firms. The fit has been contrasted through the methodology of adjustment as an approach to the ideal profile. An important question in this paper consists in revealing whether the fit between the type of services and innovative decisions influences a firm's performance. |
| |
| Keywords: | strategic fit innovation strategy Spanish service firms |
|
|
