Hospital Retailing |
| |
| Authors: | David Swindley Clare Thompson |
| |
| Institution: | 1. Department of Business Management , Bournemouth Polytechnic , Dorset House, Talbot Campus, Fern Barrow, Poole, Dorset, BH12 5BB, UK;2. Department of Retail Marketing , Manchester Polytechnic |
| |
| Abstract: | The United Kingdom 1988 Health and Medicine Act offered local Health Authorities the opportunity to generate income from commercial activities unrelated to health care. Retailing offers large income potential, and some Authorities are taking full advantage, employing commercial advisers or entering into agreements with retail developers and retailers to exploit this potential. The authors set out to discover whether there was much potential in hospital retailing, assess the views of the main interest groups involved (Health Authorities, retailers and customers) and see whether any guidelines could be suggested to aid Authorities and retailers considering taking this route. Their conclusion is that there is much potential since there are advantages for all three groups providing that customers requirements were met and that developers avoid an over-commercial environment in hospitals. |
| |
| Keywords: | |
|
|
