The Accor Multinational Hotel Chain in an Emerging Market: Through the Lens of the Core Competency Concept’ |
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| Authors: | May Aung |
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| Institution: | Assistant Professor at the Department of Consumer Studies , University of Guelph , Guelph, Ontario, N IG 2W, Canada |
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| Abstract: | Service multinationals rely more on their abilities to leverage corporate resources than on their large resource positions to be successful in competition in today ‘s market. To understand this phenomenon, a fresh approach is needed in research on competition in service industries. The concept of core competency is applied in an analysis of case studies of the Accor multinational hotel chain (France) and its competitors in the Thai marketplace. The analysis focuses on core competencies embedded in the three main functions of service firms -human resources, operations, and marketing. It traces Accor's success to four core competencies - nurturing empowerment, data management, and new service development |
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