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The role of service innovation and customer experience in ethnic restaurants |
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| Authors: | Ching-Shu Su |
| Affiliation: | 1. Department of Food and Beverage Management , Jinwen University of Science and Technology , 99, An-Chung Road, Hsin-Tien City, 231, Taiwan, Republic of China sallysu@just.edu.tw |
| Abstract: | |
| Keywords: | customer experience service innovation behavioural intention experiential marketing ethnic restaurant |