Applicability of global value chains analysis to tourism: issues of governance and upgrading

Tourism firms are increasingly integrated in value chains that often operate across many different countries. As a result, the concepts and the methodology of the global value chains begin to be applied to the tourism industry. This paper aims to explore the applicability of this methodological approach for a specific service industry, such as tourism. It pays particular attention to the impact of different patterns of governance within global tourism value chains on the possible forms of upgrading. First, a set of regional case studies carried out on this subject leads us to identify the main patterns of governance in the Andalusian tourism industry. Secondly, an empirical analysis allows us to consider in which way upgrading can vary according to the governance patterns.