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Half a century of mass tourism: evolution and expectations
Authors:Rosa María González Tirados
Institution:1. Universidad Politécnica de Madrid, Instituto de Ciencias de la Educación , Madrid, Spain rosa.gonzalez@upm.es
Abstract:This paper presents a retrospective analysis of the service sector focusing on the hotel industry with reference to how internationalisation and globalisation are having a major effect on demand, and as a result how changes must be made to what is offered. The so-called mass tourism must evolve; we are about to enter the second decade of the twenty-first century and mass tourism needs to be transformed. A large number of issues need to be borne in mind, such as the influence technological progress is having on the ways of travelling and booking and on sustainable, environmental tourism. Also to be taken into account is the competitiveness of the so-called emerging nations, for which a mature country like ours can provide new tourist packages.
Keywords:service sector  hotel industry  mass tourism  social demand  trends in tourism  sustainability  hotel types and brands
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