Social responsibility in youth service organizations: Hong Kong evidence

The paper attempts to investigate the key factors affecting the social responsibility development in social welfare organizations. The study also measures how social welfare organizations are performing towards the social responsibility objectives. This paper focuses on a study undertaken among a number of youth service organizations in Hong Kong. The results showed that youth service organizations perceive they have supportive organizational culture and the management has been showing strong willingness in promoting social responsibility. The people from a senior level see that the motivating factors are more important than the junior people, but they perceive the ‘social pressure’ is less important than the junior people. The big contrast implies that the management people do not take ‘social pressure’ into serious consideration. The study reveals a significant influence from the management on the adoption and implementation of social responsibility activities. This further confirms the importance on promoting social responsibility at the operational level, with the top management providing clear strategic direction, and supportive resources and environment.