A Typology of European Airport Retailing |
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| Authors: | Paul Freathy FRANK O'CONNELL |
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| Institution: | 1. the institute for Retail Studies , the University of Stirling , Stirling, FK9 4LA, Scotland;2. Group Commercial Manager for Aer Rianta , Dublin, Ireland. |
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| Abstract: | Airport retailing represents a global industry which is experiencing significant market growth. Accompanying this growth has been an increasingly complex set of retail trading relationships. This article examines how developments in the air transport industry have influenced the structure of retailing at airports. It then attempts to develop a typology of the different trading relationships that can operate within an airport. Four main forms are identified. The article then considers fiture influences upon the industry and the implications this has for the structure of European airport retailing. |
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