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基于SWOT的广东家具出口现状与对策分析
引用本文:陈辉,郑辉志.基于SWOT的广东家具出口现状与对策分析[J].特区经济,2011(4):36-38.
作者姓名:陈辉  郑辉志
作者单位:五邑大学;
摘    要:广东省家具出口占全国出口的1/3强,已成为中国家具制造业最发达的地区、亚太地区最大的家具出口基地,但也存在附加值低,设计水平不高等劣势。本文在分析广东省家具出口现状的基础上,利用SWOT分析,分析了广东省家具出口的优势、劣势、机遇和威胁,进而提出扩大广东省家具出口的战略选择。

关 键 词:SWOT分析  家具  广东省

Guangdong furniture export present situation and countermeasure analysis basing on SWOT
Chen Hui Zheng Hui Zhi.Guangdong furniture export present situation and countermeasure analysis basing on SWOT[J].Special Zone Economy,2011(4):36-38.
Authors:Chen Hui Zheng Hui Zhi
Institution:Chen Hui Zheng Hui Zhi
Abstract:The amount of furniture export of Guangdong accounted for more than one-third of China,Guangdong furniture industry has become the most developed area in China,and the biggest furniture export base in the Asia-Pacific region.But Guangdong furniture export has the disadvantages of low added value and design without high level.Based on the analysis method of SWOT,this thesis analyze the advantages,disadvantages,opportunities and threats of export furniture,and puts forward the strategy of Guangdong furniture ...
Keywords:SWOT  furniture export  Guangdong  
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