| 创建名牌的战略举措 |
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| 引用本文： | 蔡世锋,孙明高. 创建名牌的战略举措[J]. 商业研究, 2004, 0(5): 1-3 |
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| 作者姓名： | 蔡世锋 孙明高 |
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| 作者单位： | 广发证券博士后工作站,广东,广州,510075 |
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| 基金项目： | 国家社会科学基金资助,(项目批号:02cjy) |
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| 摘 要： | 目前 ,市场上名牌企业 ,名牌产品的份额在不断扩大 ,其市场优势十分显著。在市场上处于垄断地位 ,且在高水平的基础上又保持着强劲的增长势头 ,这使越来越多的商家意识到卖产品不如卖信誉。为此 ,确立名牌战略成为企业参与市场竞争的重要手段。
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| 关 键 词： | 市场竞争 企业 名牌 战略 |
| 文章编号： | 1001-148x(2004)05-0001-02 |
| 修稿时间： | 2003-02-19 |
The Strategic Measures of Building Famous Brand |
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| Abstract: | By now,many enterprises have gained apparent competitive advantages with their increasingly enlarged market share of the famous-brand products.As they have such a dorminant role in the marketplace and keep a highly rapid growth,many enterprises realize that fame is what some superior to produtcs.Consequently,it has been agreed that famous brand strategy can be an important means for enterprises to attend the market competition. |
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| Keywords: | market competition enterprise famous brand strategy |
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