Selecting franchise partners: Tourism franchisee approaches,processes and criteria |
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| Institution: | 1. Department of Management, Mitchell College of Business, University of South Alabama, 5811 USA Drive S., Mobile, AL 36688-0002, USA;2. Department of Management, College of Business, University of Central Florida, 12744 Pegasus Dr., Orlando, FL 32816-1400, USA;3. Telfer School of Management, University of Ottawa, 55 Laurier Ave E, Ottawa, ON, K1N 6N5, Canada;4. Narendra Paul Loomba Department of Management, Zicklin School of Business, Baruch College, City University of New York, One Bernard Baruch Way, Box B9-240, New York, NY 10010, USA |
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| Abstract: | This paper identifies and evaluates the partner selection approaches, processes and criteria use by tourism franchisees to select their franchisor partners. A qualitative study of a sample of Turkish franchisees identifies the partner selection criteria and two distinct approaches used to select franchisor partners. The study contributes to our understanding of franchisee partner selection by demonstrating how the selection criteria, approaches and processes impact on franchisee satisfaction post contract signature. In addition, a framework that depicts the relationship between the criteria, approaches and processes is developed from the study. The study yields a number of implications particularly for prospective franchisees interested in joining a franchise network. |
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