Destination risk perceptions among U.S. residents for London as the host city of the 2012 Summer Olympic Games |
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| Institution: | 1. Tourism Crisis Management Institute, Department of Tourism, Recreation and Sport Management, University of Florida, P.O. Box 118208, Gainesville, FL 32611-8208, USA;2. Department of Tourism, Recreation and Sport Management, University of Florida, P.O. Box 118208, Gainesville, FL 32611-8208, USA;1. School of Tourism, Taishan University, Tai''an, Shandong, China;2. The West End of Dongyue Street, Tai''an, Shandong 271021, China;3. School of Business, Taishan University, Tai''an, Shandong, China;1. University of Plymouth, Plymouth Business School, University of Plymouth, PL4 8AA, Plymouth, UK;2. Yangzhou University, School of Tourism and Cuisine, Yangzhou University, 225009, Yangzhou, PR China;1. School of Management, University of South Australia, City West Campus, Adelaide, South Australia 5000, Australia;2. University of Westminster, 35 Marylebone Road, London NW1 5LS, England;3. School of Business, Lebanese American University, PO Box 36, Byblos, Lebanon;1. Kyonggi University, Republic of Korea;2. Kyung Hee University, Republic of Korea;3. Cheongju University, 298 Deasung-Ro, Sangdang-Gu, Cheongju, Chungbuk 360-764, Republic of Korea;4. Korea University, 2511 Sejong-Ro, Sejong City 30019, Republic of Korea;1. Tourism Crisis Management Initiative, Department of Tourism, Recreation and Sport Management, University of Florida, P.O. Box 118208, Gainesville, FL 32611, USA;2. School of Travel Industry Management, University of Hawaii Manoa, Honolulu, HI 96822, USA |
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| Abstract: | Risks associated with the Olympic Games have been studied; however, there is lack of research that examines prospective tourists' perceptions of a host city in terms of destination risk. To examine prospective tourists' destination risk perceptions for the 2012 Summer Olympic Games, a survey of 4000 American residents was conducted. Overall, U.S. residents perceived the host city to be safe. Hierarchical regression revealed that demographic factors were drivers of the intention to travel to an Olympic Games host city. While controlling for demographics, past experience traveling to a host city and attending an Olympic Games affected the likelihood to travel. Three destination risk perception items were drivers of the intention to travel to a host city, when controlling for demographics and past experience. Lastly, when controlling for all the independent variables, travel risk type index was a driver of the intention to travel to an Olympic Games host city. |
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| Keywords: | Olympic Games Sports tourism Mega-events Destination risk perceptions |
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