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Supporting innovation for tourism development through multi-stakeholder approaches: Experiences from Africa
Affiliation:1. Welsh Centre for Tourism Research, Cardiff School of Management, Cardiff Metropolitan University, Western Avenue, Llandaff, Cardiff, South Glamorgan, Wales CF5 2YB, United Kingdom;2. Warwick Business School, University of Warwick, Coventry CV4 7AL, United Kingdom;3. The Centre for Innovation Studies, Calgary, Canada;1. Center for Sustainability, East Carolina University, Rivers Building RW 208, Greenville, NC 27858, USA;2. Hospitality and Tourism Management, Appalachian State University, 4078 Peacock Hall, Boone, NC 28608, USA;3. Anthropology, East Carolina University, 285 Flanagan, Greenville, NC 27858, USA;4. Hospitality and Tourism Management, Virginia Tech, 363A Wallace Hall, Blacksburg VA 24060, USA;1. Department of Management, Faculty of Law and Management, University of Mauritius, Réduit, Mauritius;2. School of Hospitality and Tourism, University of Johannesburg, South Africa;3. Griffith Institute for Tourism, Griffith University, Australia
Abstract:Innovation and entrepreneurship provide essential value to the advancement and quality of the international tourism industry. For Less Economically Developed Countries (LEDCs) tourism innovation is an opportunity to differentiate the tourism product making it more competitive and increasing socio-economic gains at grassroots level counteracting foreign currency leakages from the destination. The paper argues that for small indigenous businesses in LEDC destinations to flourish a supportive environment promoting innovation and entrepreneurship is required. The paper emphasises the importance of multi-stakeholder collaboration by drawing on two distinct African case studies: a trade association in The Gambia and a training programme building entrepreneurial capacity in a university in Tanzania both of which have helped provide supportive environments for indigenous entrepreneurship and innovation. The Gambian case study is based on a collaborative marketing approach, the Tanzanian case study on the Triple Helix model. Both demonstrate the importance of institutional support in stimulating networking, transfer of knowledge and best practice in LEDC destinations.
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