| 商业连锁的发展趋势与我国零售业的对策选择 |
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| 引用本文： | 张春法. 商业连锁的发展趋势与我国零售业的对策选择[J]. 南京财经大学学报, 2000, 0(6) |
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| 作者姓名： | 张春法 |
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| 作者单位： | 南京经济学院营销与广告学系!江苏南京210003 |
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| 摘 要： | 连锁是迄今为止最具生命力的商业经营制度 ,也是我国零售业发展成长的重要途径。本文立足于商业连锁的本质属性 ,分析了商业连锁发展的一般趋势 ,在此基础上 ,提出了我国零售业的应对策略
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| 关 键 词： | 商业连锁 流通主导型 一体化 电子商务 |
Development Trend of the Commercial Chain and Countermeasures of the Chinese Retail Trade |
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| ZHANG Chunfa. Development Trend of the Commercial Chain and Countermeasures of the Chinese Retail Trade[J]. Journal of Nanjing University of Finance and Economics, 2000, 0(6) |
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| Authors: | ZHANG Chunfa |
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| Abstract: | Commercial chain is so far the most lively system of commercial management. It is also an important way of development of the Chinese retail trade.This paper analyzes the general trend of development of the commercial chain according to its natural attribute, then puts forward countermeasures of the Chinese retail trade. |
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