| 论企业售后行为与企业经营 |
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| 引用本文： | 高新伟,张树亮. 论企业售后行为与企业经营[J]. 商业研究, 2007, 0(2): 204-206 |
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| 作者姓名： | 高新伟 张树亮 |
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| 作者单位： | 中国石油大学(华东)经济管理学院,山东,东营,257061 |
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| 摘 要： | 企业成功的关键在于客户的保持和增长。系统的售后行为不仅可以提高客户满意度,扩大市场份额,而且售后行为更加彰显出它在市场营销和企业经营中的独特作用。企业的售后行为的概念远远大于售后服务。因此,将现代营销管理学的理念和方法同企业的售后行为结合起来,对企业利用售后行为提高经营水平是至关重要的。
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| 关 键 词： | 售后行为 客户 满意 企业经营 |
| 文章编号： | 1001-148X(2007)02-0204-03 |
| 收稿时间： | 2006-07-13 |
| 修稿时间： | 2006-07-13 |
After -sale Behavior and Corporate Management |
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| GAO Xinwei,ZHANG Shu-liang. After -sale Behavior and Corporate Management[J]. Commercial Research, 2007, 0(2): 204-206 |
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| Authors: | GAO Xinwei ZHANG Shu-liang |
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| Affiliation: | School of Economics and Management, China University of Petroleum, Qingdao 266555, China |
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| Abstract: | The success of an enterprise is largely decided by customer mantaince and growth. The systematic aftersale behavior can not only satisfy customer so as to enlarge market share, but also manifest its unique role in marketing and corporate management. The after - sale behavior has a bigger connotation much larger than follow -up sevice. By combining modern marketing theories and after - sale behavior, the paper draws some references for Chinese enterprises to improve their managment by means of after - sale behavior. |
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| Keywords: | after - sale behavior and corporate management |
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