| 中国广告服务贸易国际竞争力的测度及评价 |
| |
| 引用本文： | 郑展鹏,谢利娜.中国广告服务贸易国际竞争力的测度及评价[J].企业活力,2010(8):42-46. |
| |
| 作者姓名： | 郑展鹏 谢利娜 |
| |
| 作者单位： | 1. 河南大学产业经济与农村发展研究所,开封,475004
2. 广东大鹏液化天然气有限公司,深圳,518048 |
| |
| 基金项目： | 河南大学学术创新团队计划，国家社会科学基金，河南省政府决策研究招标课题 |
| |
| 摘 要： | 中国广告服务贸易进出口总体来看比较均衡,但进出口总量发展非常小,在中国服务贸易内部结构中的比重很低。近年,随着中国广告业的快速发展,中国广告服务贸易已具备一定的国际竞争力。这种竞争优势还不稳固,总体上比较弱,尚具有较大的发展潜力和提升空间。
|
| 关 键 词： | 广告服务贸易 国际竞争力 贸易竞争指数 Michaely指数 |
To Measure and Analyze International Competitiveness of Chinese Advertising Trade |
| |
| Zheng Zhan-peng,Xie Li-na.To Measure and Analyze International Competitiveness of Chinese Advertising Trade[J].Enterprise Vitality,2010(8):42-46. |
| |
| Authors: | Zheng Zhan-peng Xie Li-na |
| |
| Institution: | 1. Industrial Economy and Rural Development Research Institute, Henan University, Kaifeng 475004, China; 2. Guangdong Dapeng LNG Company Limited, Shenzhen 518048, China) |
| |
| Abstract: | Overall import and export of China＇ s adversting trade in services is more balanced, but the total amount is very small and accounts for a low proportion of interior structure of trade in services. In recent years, China＇ s adversting trade in services develops rapidly and has a certain international competitiveness. Though the competitive advantage is unstable and weak as a whole, it has a great potential and a broad space for development. |
| |
| Keywords: | advertising trade international competitiveness Trade Competitive index Michaely index |
| 本文献已被 维普 万方数据 等数据库收录！ |
