| 快时尚品牌的成功与失败 |
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| 引用本文： | 顾俊侃.快时尚品牌的成功与失败[J].价值工程,2014(5):159-160. |
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| 作者姓名： | 顾俊侃 |
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| 作者单位： | 苏州工艺美术职业技术学院,苏州,215000 |
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| 摘 要： | 普通消费者也渴望时尚、贴合现代生活节奏的时装,这时快时尚品牌出现了。文章从标识、名称、海报、价格以及店铺的位置选择五个方面分析了快时尚品牌成功的原因。
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| 关 键 词： | 快速时尚 快时尚品牌 原因分析 |
Success and Failure of the Fast Fashion Brand |
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| GU Jun-kan.Success and Failure of the Fast Fashion Brand[J].Value Engineering,2014(5):159-160. |
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| Authors: | GU Jun-kan |
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| Abstract: | Ordinary consumer also eager the fashions which fit the pace of modern life, then fast fashion brands appeared. This paper analyzes the causes for the success of fast fashion brands from the mark, name, posters, prices and store location five aspects. |
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| Keywords: | fast fashion fast fashion brands cause analysis |
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