| 互动式手机多媒体广告的优势和应用模式分析 |
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| 引用本文： | 罗星. 互动式手机多媒体广告的优势和应用模式分析[J]. 价值工程, 2014, 0(5): 196-198 |
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| 作者姓名： | 罗星 |
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| 作者单位： | 苏州工艺美术职业技术学院,苏州,215000 |
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| 摘 要： | 本篇文章主要是对多媒体技术在主打手机广告时候的现状和特点进行全方位分析,进行对广告发展的现状进行研究和在多媒体技术特点的基础上,对现今互动式多媒体技术在手机广告上的应用现状,及互动式广告的特点和多样化的模式进行详细的研究。
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| 关 键 词： | 互动 多媒体广告 手机广告 |
Analysis of the Advantages and Application Mode of Interactive Mobile Phone Multimedia Advertising |
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| LUO Xing. Analysis of the Advantages and Application Mode of Interactive Mobile Phone Multimedia Advertising[J]. Value Engineering, 2014, 0(5): 196-198 |
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| Authors: | LUO Xing |
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| Abstract: | This article is mainly to carry out a full range analysis on the present situation and characteristics of multimedia technology in the main mobile phone advertising time, and study the status of advertising development, the application status of interactive multimedia technology in mobile phone advertising based on the characteristics of multimedia technology, the characteristics of interactive advertising and diversified patterns. |
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| Keywords: | interaction multimedia advertising mobile phone advertising |
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