| 金融危机下中小OEM企业应对战略分析 |
| |
| 引用本文： | 赵秉岩.金融危机下中小OEM企业应对战略分析[J].改革与战略,2010,26(6):166-167,185. |
| |
| 作者姓名： | 赵秉岩 |
| |
| 作者单位： | 九江学院商学院,江西,九江,332005 |
| |
| 摘 要： | 中小OEM企业在金融危机中首当其冲地受到了冲击。除了由危机引起的市场需求下降之外,企业一直以来以低劳动力成本为核心的战略成为难以为继的主要原因。文章认为,企业需要转变战略思路,抓住国内外市场机会,选择适宜的战略提升实力,内外兼修地谋求更深远的发展。
|
| 关 键 词： | 金融危机 低成本战略 规模优势 品牌战略 |
Strategies for Small and Medium-sized OEM Enterprises to Deal with Financial Crisis |
| |
| Zhao Bingyan.Strategies for Small and Medium-sized OEM Enterprises to Deal with Financial Crisis[J].Reformation & Strategy,2010,26(6):166-167,185. |
| |
| Authors: | Zhao Bingyan |
| |
| Institution: | Zhao Bingyan (Business School, Jiujiang University, Jiujiang, Jiangxi 332005) |
| |
| Abstract: | Small and medium-sized OEM enterprises were influenced greatly in financial crisis. Besides reduction of market demand, labor-orientated strategy which the enterprises employed consistently is another key reason. To swift the way of strategic thought, grasp the new market opportunities, develop suitable strategy to increase competitive competence, and plan for sustainable development is essential for those enterprises. |
| |
| Keywords: | financial crisis cost-leadership strategy scale advantage brand strategy |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
