| Abstract: | Beijing Tongrentang(TRT)is a famous time-honored brand in traditional Chinese medicine(TCM)industry.In 1669,the 8th year of Emperor Kangxi's reign of the Qing Dynasty(1644-1911),TRT was found by Yue Xianyang,an imperial physician in Beijing.It was 188 years when TRT served the royal courts from 1723 to 1911.TRT earned customers' trust with its persistent philosophy of quality,"No manpower was to be spared,no matter how complicated the procedures of pharmaceutical production were;No material was to be reduced,no matter how much the cost." They have also developed a strong sense of self-discipline with the saying of "Nobody may know what you have done,but the God aware of your conscience". |
