Wertorientierte Steuerung von Versicherungsunternehmen im Lichte des normativen Managements

The values, standards and ?pictures“ defined by normative management determine the fundamental conditions to a substantial extent, eventually leading to the choice of the appropriate management approach. Two fundamentally distinct leadership models are available:

• — the constructivistic-technomorphe approach, e. g. in the specific shape of value orientation and
• — the systemic-evolutionary approach, e. g. in the shape of system-oriented management.

Investigations of corporate biographies support the assumption that aspects of the systemic-evolutionary management approach tend to be more suitable to lead corporations to a successful development. This does not necessarily imply that value orientated management is not applicable. However, a comprehensive tailor made combination of various leadership models to meet specific demands of the insurance industry seems to be advisable.