| 现代物流中的销售预测模型研究 |
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| 引用本文： | 邹辉霞,鞠红. 现代物流中的销售预测模型研究[J]. 物流技术, 2003, 0(10): 36-37,41 |
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| 作者姓名： | 邹辉霞 鞠红 |
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| 作者单位： | 武汉大学,商学院,湖北,武汉,430072 |
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| 摘 要： | 针对销售物流对销售预测的要求，尝试采用改进了的适应指数平滑法，建立短期销售预测模型，并对模型进行验证，同时采用客户调查法和销售物流人员综合意见法，进行同样目的的预测，将各种预测方法得出的结果进行融合，得到最终预测结果。
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| 关 键 词： | 销售物流 销售预测 适应指数平滑法 客户调查法 销售物流人员综合意见法 企业 |
| 文章编号： | 1005-152X(2003)10-0036-02 |
Study on Sales Forecast Model in Modern Logistics |
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| ZOU Hui-xia,JU Hong. Study on Sales Forecast Model in Modern Logistics[J]. Logistics Technology, 2003, 0(10): 36-37,41 |
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| Authors: | ZOU Hui-xia JU Hong |
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| Abstract: | Based on the demands of sales logistics, the paper tries to adopt an improved and adapting exponential method to establish a short - term sales forecasting model that is tested. Meanwhile, the methods of customer investigation and a comprehensive logistics salesman's opinion are used in the same forecast. Finally, three methods are mixed to get eventual forecast result. |
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| Keywords: | sales forecast sales logistics im-proved and adapting exponential forecasting model cus-tomer investigation method comprehensive salesman's opinion |
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