关于发展秦岭终南山世界地质公园旅游的思考

秦岭终南山景区入选世界地质公园,为改善陕西旅游产品结构,拉动陕西旅游经济提供了很好的契机。但因秦岭终南山地质公园发展旅游中存在着诸多问题而使发展速度和质量并不理想。管理不到位、宣传不力以及相关法规不健全是阻碍公园发展主要问题。因此,在发展秦岭终南山地质公园的旅游过程中,应加大宣传力度,制定灵活、有效的宣传策略,广告宣传应立足文化,突现特色;同时,针对景点分散、管理各自为政等问题建议设立秦岭终南山地质公园的统一管理机构;此外,还应补充完善相关法规,实现对景区的依法管理。

Thinking on Tourism of Zhongnanshan as the World Geological Park

Qinling Nanshan scenic area was selected as a world geological park of Shaanxi tourism products to enhance the structure of tourism products,which provides a good opportunity for driving the Shaanxi tourism economy.However,the development of Qinling Zhongnanshan geological park there are also many disadvantages.For example,lacking of advocacy,there is no unified administrative agencies and regulations are the most critical factors to hinder the development of the park.Therefore,we should strengthen publicity,make effective propaganda strategy with cultural feature;establish the unified management agencies of Qinling Geopark Zhongnanshan.