| 服装设计“众包”案例分析及其启示 |
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| 引用本文： | 肖岚,陈晨. 服装设计“众包”案例分析及其启示[J]. 山东纺织经济, 2010, 0(3): 69-71. DOI: 10.3969/j.issn.1673-0968.2010.03.026 |
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| 作者姓名： | 肖岚 陈晨 |
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| 作者单位： | 东华大学纺织学院纺经系,上海,201620 |
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| 摘 要： | 本文以美国在线T恤厂商www.threadless.com的T恤衫设计"众包"为例,并结合中国SWS创意社www.swser.com的相关发展,在介绍"众包"的概念、发展和特点的基础上,着重分析"众包"模式给服装设计和产品推广带来的新变化,并探究和构想在"众包"影响下服装这个传统行业出现的新的公司组织模式、新型商业模式及其带来的启示。
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| 关 键 词： | 众包 服装设计 参与式文化 商业模式 |
Analysis on "Crowdsourcing" in the Fashion Design: A Case Study and its Implications |
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| Xiao Lan,Chen Chen. Analysis on "Crowdsourcing" in the Fashion Design: A Case Study and its Implications[J]. Economy of Shangdong Textile, 2010, 0(3): 69-71. DOI: 10.3969/j.issn.1673-0968.2010.03.026 |
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| Authors: | Xiao Lan Chen Chen |
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| Affiliation: | Xiao Lan Chert Chen (Donghua University, Shanghai 201620, China) |
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| Abstract: | Based on the ＂crowdsourcing＂ cases of American T-shirt Company （www.threadless.com） and China SWS （www.swser.com）, the paper introduces the concept, development and the characteristics of Crowdsourcing, analyses the new changes in the clothing design and product promotion, and discusses the new enterprise organizational model and the business model innovation in the traditional fashion industry and its applications. |
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| Keywords: | Crowdsourcing fashion design participatory culture business model |
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