| 嘉兴地区服装行业现状分析及发展策略 |
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| 引用本文： | 林彬. 嘉兴地区服装行业现状分析及发展策略[J]. 嘉兴学院学报, 2004, 16(6): 63-66 |
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| 作者姓名： | 林彬 |
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| 作者单位： | 嘉兴学院服装与艺术设计学院,浙江,嘉兴,314001 |
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| 摘 要： | 通过对嘉兴地区服装企业的广泛调研，阐述了本地区服装行业中呈聚集效应的平湖服装、海宁皮革、桐乡羊毛衫、丝绸服装等产业在现阶段发展中所保持的优势及存在的不足。在此基础上指出嘉兴实现从服装大市到服装强市的发展策略。
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| 关 键 词： | 嘉兴 服装 行业 现状 策略 |
| 文章编号： | 1008-6781(2004)06-0063-04 |
| 修稿时间： | 2003-09-08 |
The Status Quo of Apparel Industry in Jiaxing and Development Strategies |
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| LIN Bin. The Status Quo of Apparel Industry in Jiaxing and Development Strategies[J]. Journal of Jiaxing College, 2004, 16(6): 63-66 |
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| Authors: | LIN Bin |
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| Abstract: | Based on the investigation into the apparel industry of Jiaixing, this paper analyzes the advantages and disadvantages of the local apparel industries with mass effect in Jiaxing at present developmental stage: the apparel industry in PingHu, the leather industry in Hainin, the sweater industry and silk garment industry in TongXiang, etc. Strategies for Jiaxing to change its large apparel industry market into a strong one are proposed. |
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| Keywords: | Jiaxing apparel trade status quo strategies. |
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