论跟随型与领先型新产品开发战略

新产品开发战略是新产品开发能否成功的首要前提,企业选用新产品开发战略合理与否关系到企业新产品的竞争力,关系到企业新产品开发能否成功。从企业开发新产品的胆略以及所开发新产品的创新程度考虑,有跟随型新产品开发战略和领先型新产品开发战略,文章通过对这两种开发战略的优缺点、适用条件和应用情况的分析,总结出如何根据企业和市场的具体情况选用合适的新产品开发战略。

A discussion on following style and leading style new product development strategy

The new product development strategy is the first important preconditio n of the success for new product development. The enterprise chooses the strate gy rational or not matter the competitiveness of the new product and the success of the new product development. Considered from the development audacity of the enterprise and the innovation degree of the new product,there are two developme nt strategy--following style development strategy and leading style development strategy. Through analysing the merits and demerits, the applied condition and r esult of the two strategies,the paper sums up how to choose suitable strategy ac cording to the specific conditions of the enterprise and the market.