Dilution and Negation of Consumer Information by Antifactual Content: Proposals for Solutions

Following identification and analysis of antifactual content and the tendency of information researchers and regulators to ignore it, this article continues the discussion by presenting proposals to incorporate the concept into research and public policy on the quantity and quality of marketplace information available to consumers. Proposals are offered for information researchers, for regulators and policymakers such as the FTC, for advertisers, and for consumers and consumer advocates.