初创企业未获取价值与商业模式创新

技术或业务升级会产生新价值和放大原先的一些未获取价值。作为技术与商业绩效之间的中介变量，商业模式创新在商业变革中发挥了非常重要的作用。技术或业务升级中产生的未获取价值和资源拼凑是初创企业成长的两个新兴议题，关系到商业模式及其创新。采用单案例法深度分析某初创企业后发现：①商业模式创新存在新的驱动因素与机制;②商业模式创新不仅是认知活动与过程，也是实践活动与过程;③任何初创企业的商业模式中都隐藏着未获取价值，但将不同未获取价值转变成现实价值需要不同拼凑行为。最后，基于上述发现，为初创企业识别技术创新升级中的未获取价值、开展拼凑活动和商业模式创新提出对策建议。

Value Uncaptured and Business Model Innovation in Startups

Technology or business upgrades generate new value and amplify some of the previously uncaptured value. As an intermediary variable between technological innovation and business performance, business model innovation plays a very important role. Uncaptured value generated during technology or business upgrades and resource bricolage are two emerging issues for the growth of start ups, and they are related to why and how to innovate in business models. Based on a single case in depth analysis of a start up, it is found that: (1) unrevealed mechanisms and driving factors of business model innovation;(2) business model innovation is not only a cognitive activity and process, but also a practical activity and process;(3) the business model structure conceals values uncaptured, but different values uncaptured require different bricolage behaviors. Finally, based on these findings, entrepreneurial companies are provided with countermeasures to identify value uncaptured, carry out bricolage activities, and innovate business models.