基于扎根理论的新能源企业绿色创新意愿驱动因素研究

新时代下传统能源企业期望通过绿色创新获得持续竞争力，因此，探究能源型企业转型驱动“黑箱”是当前亟待解决的问题。应用扎根理论的质性研究方法，构建企业绿色创新意愿驱动模型，提炼出驱动新能源企业绿色创新意愿形成的5个主范畴，对核心范畴与主范畴、主范畴间的相互作用关系进行阐述，从而探究新能源企业绿色创新意愿驱动机理。

Research on the Driving Mechanism of Green Innovation Intention of Energy Enterprises Based on Grounded Theory

Under the new era of advancing the needs of the development of green, making traditional energy enterprises achieve long-term competitiveness through green innovation and exploring the "black box" driven by the transformation of energy-oriented enterprises, is an urgent problem to be solved at present. Based on the qualitative research method of grounded theory, this paper constructs the driving model for the formation of green innovation intention of enterprises, extracts the five main categories driving the green innovation intention of energy enterprises, expounds the relationship between the core category and the main category, and the interaction between the main categories, in order to analyze the antecedents of the green innovation intention of enterprises and explore the driving mechanism of the green innovation intention of energy enterprises.