双维市场导向、本地网络嵌入与海外人才在华创业绩效研究

基于战略导向理论，从市场导向视角就反应型市场导向和积极型市场导向对海外人才在华创业企业创业生存绩效和创业成长绩效的影响进行研究，结合跨国创业企业的网络嵌入特征，研究本地网络嵌入的权变调节作用。通过对214家海外人才在华创业企业样本的实证研究发现，反应型市场导向和积极型市场导向对创业生存绩效和创业成长绩效均有显著正向影响，但相对于积极型市场导向，反应型市场导向对创业生存绩效的影响更加显著。同时，研究还表明，本地网络嵌入能够增强市场导向与创业绩效的作用关系，在其中起正向调节作用。研究结论表明，市场导向是跨国创业的有效战略选择，本地网路嵌入是市场导向发挥绩效作用的边界条件。

The Research of Market Orientation and Local Network on the Performance of Overseas Talent Ventures in China

According to the analysis of strategic orientation theory, this paper combined with unique network characteristic of cross national entrepreneur ships, from the perspective of responsive and proactive market orientations, conducts an in-depth study of local network embedded contingency, also the entrepreneurial survival and growth performance of overseas talent ventures in China. Our results, which are based on the empirical research of 214 valid samples of venture enterprises in China, indicate that both responsive and proactive market orientations have a significant positive effect on entrepreneurial survival and growth performance. Evidence also shows compared with responsive market orientation, proactive market orientation is more conducive to entrepreneurial growth performance. In addition, local network strengthens the positive interact influence between market orientation and entrepreneurial performance. Our findings reveal that market orientation is an effective strategic choice for transnational entrepreneurship, and embedded local network is the boundary condition for market oriented performance.〖JP〗