| 电子商务环境下客户忠诚的探究 |
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| 引用本文： | 支芬和,田玲,敖静海. 电子商务环境下客户忠诚的探究[J]. 商业研究, 2007, 0(1): 178-179,185 |
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| 作者姓名： | 支芬和 田玲 敖静海 |
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| 作者单位： | 北京联合大学,管理学院,北京,100101 |
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| 摘 要： | 随着电子商务的深度发展,传统商务模式下的客户发生了很大的变化,客户非常容易流失,甚至是满意的客户,只有忠诚的客户才能保证企业长期的利润。所以,在电子商务环境下,如何通过有效地评价客户忠诚度,发现企业自身不足和客户需求,指导生产和经营,来提高客户忠诚度,已经引起了广泛关注。
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| 关 键 词： | 电子商务 客户忠诚 评价 指标体系 |
| 文章编号： | 1001-148X（2007）01-0178-02 |
| 收稿时间： | 2006-06-18 |
| 修稿时间： | 2006-06-18 |
Customer Loyalty in EB |
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| ZHI Fen-he,TIAN ling,AO Jing-hai. Customer Loyalty in EB[J]. Commercial Research, 2007, 0(1): 178-179,185 |
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| Authors: | ZHI Fen-he TIAN ling AO Jing-hai |
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| Affiliation: | School of Management,Beijing union Uuniversity, Beijing 100101 ,China |
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| Abstract: | The development of EB has tremendously changed the customer management under the traditional pattern that there exist low - lyalty or unsatisfied customer. The ability to build long - term customer loyalty is a key competitive factor to a company. It proves very importation that a company must understand customer needs and wills through the evaluation of customer loyalty in EB. |
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| Keywords: | EB customer loyalty evaluation index system |
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