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黄山市屯溪区旅游客源市场分析及预测
引用本文:陈丽荣,苏勤,张淑萍.黄山市屯溪区旅游客源市场分析及预测[J].国土资源科技管理,2007,24(2):124-128.
作者姓名:陈丽荣  苏勤  张淑萍
作者单位:安徽师范大学,国土资源与旅游学院,安徽,芜湖,241000
摘    要:在系统分析问卷调查和屯溪区相关年份旅游市场统计资料的基础上,对屯溪区2000年以来的国内外客源市场规模进行简单的阐述,并且对屯溪区国内外旅游客源市场的人口统计学特征、地域构成、决策行为特征和出游动机等进行具体的分析,最后利用线性回归模型从地域构成和规模两个方面对屯溪区客源市场的未来发展趋势进行预测.

关 键 词:客源市场  市场预测  黄山市
文章编号:1009-4210(2007)02-124-05
修稿时间:2006-09-20

An Analysis and Forecast of Tourists Market in Tunxi Area of Huangshan City
CHEN Li-rong,SU Qin,ZHANG Shu-ping.An Analysis and Forecast of Tourists Market in Tunxi Area of Huangshan City[J].Scientific and Technological Management of Land and Resources,2007,24(2):124-128.
Authors:CHEN Li-rong  SU Qin  ZHANG Shu-ping
Institution:College of Land Resources and Tourism, Anhui Normal University, Wuhu, 241000, China
Abstract:Based on a systematic analysis of the questionnaire survey and the yearly traveling market statistical data of Tunxi area, this paper briefly discusses the tourism market scale since 2000 in the area, and analyzes characteristics of population statistics, formation of the area, policy-making characteristics and the motives of travel in domestic and foreign traveling market to Tunxi area. The paper finally forecasts the development tendency of tourism market in terms of area formation and scale through SPSS.
Keywords:tourism market  market forecast  Huangshan city
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