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Sinfully decadent: priming effects of immoral advertising symbols on indulgence |
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| Authors: | Ilicic Jasmina Brennan Stacey M Kulczynski Alicia |
| Institution: | 1.Monash Business School, Monash University, 26 Sir John Monash Drive, Caulfield East, VIC, 3145, Australia ;2.The University of Sydney Business School, The University of Sydney, Sydney, NSW, 2006, Australia ;3.Newcastle Business School, The University of Newcastle, Callaghan, NSW, 2308, Australia ; |
| Abstract: | Marketing Letters - This research introduces an immorality-indulgence priming effect, whereby the presence of immorality symbols (i.e., devil, hell, serpent) versus morality symbols (i.e., angel,... |
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