Individual responses to competing institutional logics in emerging markets |
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Authors: | Dana Minbaeva Maral Muratbekova-Touron Dilek Zamant?l? Nay?r Solon Moreira |
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Institution: | 1. Copenhagen Business School, Denmark;2. ESCP Europe, France;3. Marmara University, Turkey;4. Fox School of Business, Temple University, USA |
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Abstract: | In this paper, we study individual responses to competing institutional market and community logics. We argue that when individuals experience strong pressures both from market and community logics in hybrid contexts, they are unlikely to choose one logic over another. Instead, they combine both logics act as hybridizers. We identified three roles of local (Kazakhstani and Turkish) managers as hybridizers: bridging between competing logics, boundary spanning and cultural buffering. |
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Keywords: | Emerging economies Competing institutional logics Individual responses |
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